Jonathan Knight MBA

Director of Product Management · B2B/B2C SaaS · AI-Native Products

Doctoral researcher and senior product leader with fifteen years of experience in data-driven strategy, AI adoption, digital transformation and regulatory compliance across technology, healthcare and regulated industries. Currently completing a Doctor of Business Administration at Heriot-Watt University, with research focused on UK startup valuation and venture finance in the post-AI boom. Most recently at Vyrobek leading product strategy, with five years prior at Twitter running the European ad platform, and four years at Fitbit during their expansion across Europe. Prior teaching experience at undergraduate level in higher education. Committed to inclusive education, real-world learning and the civic mission of higher education institutions.

Professional Experience

Director of Product Management

Vyrobek · London | Feb 2022 – Present

Leading product strategy for an AI-native SaaS platform, driving revenue growth and building the product function from scratch.

  • AI-Led Innovation: Architected and shipped an AI-native feedback clustering engine that eliminated 80% of manual PM triage work; replaced static roadmaps with constraint-based AI sequencing, cutting sprint planning overhead by an estimated 60%.
  • Revenue & Growth: Drove 40% YoY revenue growth; expanded client base 40% and active user base 25%. Achieved industry-leading 3% annual churn through deep customer success integration.
  • Team & P&L Ownership: Hired, structured, and scaled a 3-person product team from scratch, managing a 10-engineer squad. Sole PM owner of full product P&L; secured C-suite approval for a multi-million dollar product investment budget.
  • Go-to-Market: Defined pricing, packaging, and GTM strategy across 3 core products. Partnered with Sales to shorten the average deal cycle by introducing a self-serve trial tier.

Director of Product Management, European Ad Platform

Twitter (X) · Paris & London | Jan 2017 – Feb 2022

Led day-to-day product strategy and execution for Twitter's $2.24B European advertising platform, heading a 4-person product function across 15+ markets.

  • Revenue Growth: Delivered 30% international revenue growth, increasing the European ad business from $1.72B to $2.24B. Spearheaded B2B expansion programme generating $45M in net-new enterprise revenue.
  • Product Innovation: Launched multi-destination carousel ads, Twitter's first major direct-response format competitive with Facebook and Google, improving click-through rates by 20%.
  • Platform Delivery: Shipped 15+ major product features in 5 years, contributing to 32% regional revenue uplift.
  • Regulatory Leadership: Spearheaded Twitter's European response to iOS 14.5 ATT and GDPR; designed and delivered the Aggregated Measurement Migration (AMM) programme, transitioning the entire European advertiser base to privacy-safe attribution with zero client attrition.

Product Manager, European Expansion

Fitbit (Google) · London | Oct 2012 – Dec 2016

Core PM on an 8-person team that launched Blaze, Alta, Charge 2, and Flex 2 across Europe. Grew European user base from near zero to 4.5M (18% of Fitbit's global user base).

  • Revenue Impact: Delivered EMEA revenue growth of 64% YoY. Achieved market leadership: UK 83% category share, France 50%, Germany 32%.
  • Technical Delivery: Shipped Fitbit's first swim-proof tracker (Flex 2), scoping waterproof hardware requirements and co-developing ML classifiers for automatic swim-stroke detection.
  • Regulatory Strategy: Navigated CE marking complexity by positioning heart-rate and sleep tracking as wellness features, avoiding medical device classification and accelerating time-to-market by ~9 months.

Solutions Architect, NHS & Healthcare

Cerner (Oracle Health) · London | Jul 2010 – Oct 2012

Designed and delivered multi-million-pound clinical software solutions for NHS trusts. Built security and compliance frameworks meeting NHS IG Toolkit, HL7, and medical device regulations.

Web Developer → Product Development

Reapit · Leeds | May 2009 – Jul 2010

Progressed from web developer to product-focused role within 12 months by proactively running customer discovery sessions and translating market feedback into feature requirements for a B2B property SaaS platform.

Academic & Teaching Experience

Demonstrator / Instructor / Examiner

University of Aberdeen | Feb 2010 – May 2013
  • CS1022 Computer Programming and Principles (2011–2013) — Introductory programming and discrete mathematics. Delivered lab sessions, designed assessments, and provided individual student support.
  • CS4038 Data Mining and Visualisation (2012) — Applied quantitative techniques, data analysis tools and software; directly relevant to business data and analytics teaching.
  • SX1009 The Digital Society (2011–2012) — Multi-disciplinary module on the societal impact of digital technology and innovation.
  • CS3025 Knowledge-Based Systems (2012) — Formalisation of knowledge and applied AI systems.

Publications

Working Papers

In Preparation
  • Knight, J. "The Dynamics of Startup Valuation in the United Kingdom: The Series A Transition and the Artificial Intelligence Catalyst"
  • Knight, J. "Beyond Market Capitalisation: Redefining Corporate Valuation Through the Enterprise Value Index (EVI)"
  • Knight, J. "Generative Artificial Intelligence and the AI-Form Organisation: Reconceptualising Management Layers and the Evolution of Management Science"

Conference & Seminar Papers

Published

Nguyen, H., C. Mellish, A. Mort, P. Kindness, J. Knight, and E. Reiter. 'Using NLG to Manage Information in Medical Emergencies.' In Proceedings of Digital Engagement 2011 — The Second Digital Economy All Hands Conference, Newcastle, 2011.

Thought Leadership

Writing & Speaking

Articles · Conferences

Written articles and blog posts on AI-native product management, EMEA expansion strategy, and privacy-first advertising. Speaker at product and technology conferences on topics including AI in product management, ad tech privacy, EMEA market entry, and regulated product development.